PENGARUH BEBERAPA FAKTOR SECARA PARSIAL DAN SIMULTAN TERHADAP PERMINTAAN TRANSPORTASI ONLINE GOCAR DAN GRABCAR DI KOTA MATARAM
Abstract
Technological developments that occur in the global world today have resulted in changes in the choice of transportation modes in Indonesia, especially in the city of Mataram. Apart from that, the government's inability to provide public transportation has caused people to switch to other transportation that makes it easier and shortens travel time, namely online transportation. Application-based or online transportation services are currently one of the people's choices for traveling. One of the largest and most popular types of online transportation services currently that uses an online system is Gojek and Grab.
This study was conducted to determine the factors that influence the demand for online transportation, namely GoCar and GrabCar. The analysis was carried out using multiple linear regression to determine the influence of the variables cost, distance, income, number of family members, ownership of private vehicl and waiting time.
From the results of the analysis, it was found that demand for GoCar was partially influenced by cost, distance and income factors. Meanwhile, demand for GrabCar is partially influenced by cost and distance factors. Simultaneously, demand for GoCar and GrabCar is influenced by the factors cost, distance, income, number of family members, private vehicle ownership and waiting time by 81.4%, likewise demand for GoCar and GrabCar is partially influenced by these six factors.Keywords
Full Text:
PDFReferences
Anggraeni, K. (2019). Materi Pembelajaran "Analisis Korelasi dan Analisis Regresi Linear Sederhana (p. 29).
Budiana, Y., & Khasanah, F. . (2020). Analisis Strategi Kompetisi Antara Jasa Transportasi Online Gojek Dan Grab Dengan Menggunakan Game Theory (Studi Kasus: Mahasiswa Di Pulau Jawa). Jurnal Mitra Manajemen (JMM Online), 4(1), 16–27.
Cartona, R, Dkk, (2021). Analisis Karakteristik Pengguna Moda Transportasi Online Dan Transportasi Konvensional Di Kota Denpasar. Jurnal Ilmiah Teknik Unmas, 1(1), 20-25.
Morlok, E. K, (1981), “Pengantar Teknik dan Perencanaan Transportasi” Penerbit : Jakarta.
Munawaroh, Yuniarti, D., & Hayati, M. N. (2015). Analisis Regresi Variabel Mediasi dengan Metode Kausal Step (Studi Kasus: Produk Domestik Regional Bruto (PDRB) Perkapita di Provinsi Kalimantan Timur Tahun 2011-2013). Jurnal Eksponensial, 6(2), 193–199.
Nasution, M. Nur. (2004). Manajemen Transportasi. Bogor: Ghalia Indonesia
Nistal,Patrick D.,dan Regidor J., R., F. (2017). Comparative Study of Uber and Regular Taxi Service Characteristics, University of Philippines: Institute of Civil Enginering
Prakasa, Y., Dkk, (2019). Analisis Faktor-Faktor Yang Mempengaruhi Permintaan Jasa Ojek Online Di Kota Mataram Jurnal Spektrum Sipil, 6(1), 14 – 22
Priyatno, D. (2011). Buku Saku Analisis Statistik Data Dan SPSS. Yogyakarta.Mediacom
Sugiyono. (2018). Statistika Untuk Penelitian. Bandung Alfabeta.
Wahyuningsih M. I. A. (2022), Analisis Komparasi Kualitas Layanan Elektronik Pengguna Aplikasi Grab Car Dan Go Car Di Kota Palu, Jurnal Ilmu Manajemen Universitas Tadulako, 8(2), 094-102
DOI: https://doi.org/10.35327/gara.v18i1.778
Refbacks
- There are currently no refbacks.
Copyright (c) 2024 GANEC SWARA
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
TERINDEKS
|
|
|
|
_______________________________
Ganec Swara
Published by UNMAS Denpasar K. Mataram |
Email: ganecswara@gmail com; aminullahmtk@gmail.com
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.