STRATEGI PEMASASARAN PRODUK GULA AREN DI DESA MEKARSARI KECAMATAN GUNUNGSARI KABUPATEN LOMBOK BARAT

I GUSTI MADE SUBRATA

Abstract


This study aims to find out various alternative marketing strategies for palm sugar products in Mekarsari Village, Gunungsari District, West Lombok Regency. The type of research used is descriptive research with data collection method is case study method and data analysis using SWOT analysis. The results of this study are 1) Promote products by utilizing existing technology, for example through social media. 2) Establish cooperative relationships with various parties, especially those related to the marketing of palm sugar products. 3) Cooperating with food manufacturers that use palm sugar as the basic ingredient

Keywords


Marketing, product, palm sugar

Full Text:

PDF

References


Assauri, Sofjan. (2004). Manajemen Pemasaran. Jakarta: PT. Raja Grafindo Persada.

Moh. Nazir. (1988). Metodologi Penelitian. Jakarta: Ghalia Indonesia.

Rangkuti, F. (2010). Strategi Promosi yang Kreatif dan Analisis Kausul Intergrated Marketing Comunication. Jakarta: Gramedia Pustaka Utama.

Subianto, Totok. (2007). Studi Tentang Perilaku Konsumen Beserta Implikasinya Terhadap Keputusan Pembelian. Jurnal Ekonomi MODERNISASI. Vol.3, No.3.

Tjiptono Fandy. (2012). Manajemen Jasa. Yogyakarta: Andi offset.

Umar, H. (2001). Strategic Management in Action, Konsep, Teori, dan Teknik Menganalisis Manajemen Strategis Strategic Business Unit Berdasarkan Konsep Michael R. Porter, Fred R. David, dan Wheelan- Hunger. Jakarta:PT Gramedia Pustaka Utama.




DOI: https://doi.org/10.35327/gara.v16i1.290

Refbacks

  • There are currently no refbacks.


Copyright (c) 2022 GANEC SWARA

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

GANEC SWARA DI INDEKS OLEH

 

 

 

 

 

____________________________________________
GANEC SWARA

ISSN 1978-0125 (print) | 2615-8116(online)
Published by UNMAS Mataram | Email: Aminullahmtk@gmail.com

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

View My Stats