YULIANA, IKA, Program Studi Manajemen, Universitas Bumigora, Indonesia
-
Vol 17, No 3 (2023): September 2023 - Articles
BRAND LOYALTY DITINJAU DARI BRAND EXPERIENCE, BRAND AUTHENTICITY DAN BRAND LOVE
Abstract PDF -
Vol 18, No 2 (2024): Juni 2024 - Articles
ANTECEDENT OF E-LOYALTY: A SERVQUAL THEORY PERSPECTIVE
Abstract PDF