BEBERAPA FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PULSA TELKOMSEL PADA MAHASISWA UNMAS DENPASAR PSDKU MATARAM

SILFIA HERLINA HERLINA, MADE SUMA WEDASTRA, I DEWA GEDE SUARTHA

Abstract


   The results showed that 1). Partially consumer needs (X1) and friend references (X3) affect the decision to buy Telkomsel pulses. This is indicated from T test (x1) = 2,341> t table α 0.05/2 (1,987), and T test (x3) = 2,508> t table α 0.05 / 2 (1,987), while the family influence variable ( X2), consumer social interaction (X4) and type of brand (X5) influence the credit purchase decision, but not significantly, 2). Simultaneously the needs of consumers (X1), the influence of family (X2), reference friends (X3), consumer social interaction (X4) and type of brand (X5) influence on credit purchase decisions. This is shown from the F test (50,130)> F table (1.85), with the coefficient of determination (R2) = 0.935, which means that the magnitude of the influence of independent variables on the dependent variable is 93.50% and 6.50% is influenced by factors outside the model, 3). Friend's Reference Factor is the dominant factor in the decision to buy Telkomsel pulses among UNMAS Denpasar PSDKU Mataram students

Keywords


purchasing decisions, Telkomsel pulses.

Full Text:

PDF

References


Kontan.co.id, seular.id, databoks.katadata.co.id

Kotler, P. 2004. Manajemen Pemasaran. Erlangga : Jakarta.

Mowen, J., C & Minor, M. 2002. Perilaku Konsumen, Alih Bahasa: Lina Salim, Edisi 5, Erlangga Jakarta.

Nazir, M. 2003. Metode Penelitian, Ghalia Indonesia Jakarta

Schiffman, L., G & Kanuk L., L. 2000, Consumer Behavior, Fifth Edition, New Jersey: Prentice-Hall Inc

Simamora, Bilson. 2004.Manajemen Sumber Daya Manusia, Edisi III, Jakarta: STIE YKPN

Sugiyono,2008. Metode Penelitian Kualitatif Dan Kuantitatif. Alfabeta Bandung

Sutisna. .2002.. Perilaku Konsumen dan Komunikasi Pemasaran, editor: Miftah F. Rackmat, cetakan kedua,PT. Remaja Rosda Karya Bandung.

Tjiptono. F..2004.. Manajemen Jasa .Andi Yogyakarta

Wibisono, D. 2000. Riset Bisnis. Edisi pertama.: BPFE. Yogyakarta




DOI: https://doi.org/10.35327/gara.v13i2.93

Refbacks

  • There are currently no refbacks.


Copyright (c) 2019 GANEC SWARA

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

____________________________________________
GANEC SWARA

ISSN 1978-0125 (print) | 2615-8116(online)
Published by UNMAS Mataram | Email: Aminullahmtk@gmail.com

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

View My Stats